Recently, our CEO, Russ Heddleston, sat down with Megan Tonzi, Marketing Director at Monetate, Inc., to talk about content creation for sales teams and how to approach “adaptable content,” content that’s created by marketing for sales to modify and personalize for individual sales situations. They also discussed:
- Issues that adaptable content (aka skeleton decks) can create for sales and marketing teams.
- The difference between content that’s meant to be presented by a rep in person and content that’s meant to be sent over email.
- Why organization is a critical skill for all marketers that want to work well with sales team.